If you own a business, you are surely always looking for ways to improve the image of your company. First impressions count for businesses as much as they do for individuals, from the first moment potential customers visit your business website to the moment a client sets eyes on your bricks-and-mortar property. One of the primary benefits of commercial landscaping is its ability to strengthen the positive image of your company.
People are extremely visual and the importance of the surrounding landscape to a business should not be underestimated. However, the type of landscape is not restricted in any way. It could include parkland with mature trees and mown grass, formal flower beds, courtyards with water features and ferns, patios filled with flowering container plants, pathways interspersed with interesting sculptures – the list is endless and you can be as creative as you want.
Over the last few years, designers have tried to bring the outside to the inside, with office plants, green walls and atriums. But now due to the Covid-19 crisis, there has been a real change with wanting to bring the inside to the outside. Flexible outdoor spaces that offer multifunctional outside meeting rooms, courtyards and gardens. Landlords, property owners and property managers will see it more competitive to rent out office space, so the ones that adapt and invest in outdoor spaces will reap the rewards.
If you would like to reap the benefits of commercial landscaping, the first step is to contact a professional company who can help you create a master plan which will make the most of your available outdoor space. Take the time to make an appointment with a professional company, such as Grounds Care Group, who can evaluate the site, assess the type of soil, the direction of the sunlight (whether your land is north or south-facing) and help you decide on the design choices of colour, style, texture and other characteristics to optimally utilise commercial space.
Commercial landscaping improves safety and security
One of the lesser-considered benefits of commercial landscaping is that it can be used to direct and control traffic flow to your business in an attractive and non-intrusive way. Shrubs and bushes, for example, can be planted along paths to guide clients from the car park to the correct entrance.
A property with well-maintained grounds also offers improved levels of safety to employees and members of the public if there are no hazards such as potholes, overhanging branches and overgrown thorny shrubs. Thoughtfully designed lighting reduces the chance of accidents at night which is particularly important if you are responsible for employees returning to their cars after a night shift. And apart from the health and safety aspects, working somewhere that is well-maintained and has an attractive environment is proven to improve the overall well-being of employees and even boost productivity.
Commercial landscaping also generates economic advantage
As well as increasing footfall to your business, well-maintained premises can boost the value of your property by as much as 15 percent. The impression that a business is thriving is more likely to lead to successful deals with new and existing clients. The saying that you have to spend money to make money is true in these circumstances! Put yourself in the position of a client – would you invest time and money in a business with peeling paint, overgrown lawns filled with weeds and rubbish? One of the main benefits of commercial landscaping is the fact that it helps to attract and retain both clients and employees and generates a sense of loyalty.
A better client experience
In addition to having a respectable and professional image, landscaped areas can be used to promote more meeting and living spaces. Clean, tidy and well-designed spaces allow employees and clients to feel relaxed and at ease which inevitably leads to a positive experience for both parties – and consequently the well-being of your business.
You may also be interested to learn that Grounds Care Group can design, create and also maintain with regular grounds maintenance contracts to take the stress away and keep your property looking great all year round. This could save you time and money, as well as eliminating the needs to own and maintain your own expensive landscaping equipment. Have a look at our website where you will be able to find out more about the services that we offer. Get in touch with a member of our team today to discuss your needs.